Opportunity Information: Apply for RFA FD 17 008
The Search and Rescue peer-to-peer opioids prescriber education campaign grant opportunity (RFA-FD-17-008) is a discretionary cooperative agreement offered by the U.S. Department of Health and Human Services, Food and Drug Administration (FDA), specifically through the Center for Drug Evaluation and Research Office of Communications (CDER/OCOMM). Its central purpose is to expand and sustain a national prescriber-focused education effort designed to reduce opioid abuse and misuse by improving how opioid prescribers think about, communicate about, and manage opioid prescribing in real-world clinical settings. The effort is framed as part of the FDA Opioids Action Plan and the agency-wide push to take concrete steps to reduce the harms opioids have had on families and communities across the United States.
This opportunity is essentially about continuing and scaling a campaign that already exists and has already been built with substantial FDA involvement. The Search and Rescue campaign was originally developed and implemented jointly by FDA/CDER/OCOMM and the Partnership for Drug-Free Kids (PDFK) under a five-year cooperative agreement tied to PDFK's broader national initiative, The Medicine Abuse Project. The description makes clear that FDA did not simply provide funding in the background; the agency was directly involved in all aspects of development, refinement, and implementation. The campaign itself was not created from scratch in a single step, but was informed by a full year of research with opioid prescribers, then put through a structured process that included piloting, evaluation, and iterative refinement before its national launch in fall 2016. In other words, the grant is aimed at protecting and maximizing a major federal investment that has already produced a tested national campaign, rather than funding an unproven new concept.
A key theme in the opportunity is that this is not a generic public awareness project. It is specifically a prescriber education campaign with a peer-to-peer orientation, meaning it is designed to reach opioid prescribers with messages and tools that resonate within professional culture and day-to-day practice. The public health goal is straightforward: reduce opioid abuse and misuse by strengthening prescriber awareness, decision-making, and communication, and by keeping the campaign's critical messages in wide circulation. The FDA emphasizes that continuing this outreach is important not only to the agency's strategy, but also because addressing the opioid epidemic has been elevated as a cross-government priority, referenced in the text as being mandated or strongly directed by senior leadership including the FDA Commissioner, the HHS Secretary, the U.S. Surgeon General, and other federal, state, and local partners, up to and including the President.
From a funding and award standpoint, the opportunity anticipated a single award with an award ceiling of $2,500,000. The instrument is a cooperative agreement, which matters because it signals substantial federal involvement during the project, consistent with the description of FDA's hands-on role in developing and executing the campaign. The opportunity was posted on February 23, 2017, with an original closing date of April 24, 2017. It is listed under CFDA 93.103 and categorized under an activity area labeled Agriculture, Consumer Protection, Food and Nutrition, reflecting FDA's broader program classifications rather than the clinical nature of the opioid response itself. Eligibility is listed as "Others" with further clarification referenced in an additional eligibility field, implying it may have been targeted or restricted beyond standard categories, especially given how closely tied the campaign is to prior cooperative agreement work and the need for continuity.
Overall, this grant opportunity is best understood as a continuation and amplification vehicle for an existing, research-informed, nationally launched FDA-supported prescriber education campaign. The money is intended to preserve momentum, extend reach, and keep the campaign's prescriber-facing public health messages active and widely disseminated, while allowing FDA to build on the time, effort, and resources it already invested in designing, testing, and rolling out Search and Rescue.Apply for RFA FD 17 008
- The Department of Health and Human Services, Food and Drug Administration in the agriculture, consumer protection, food and nutrition sector is offering a public funding opportunity titled "Search and Rescue peer-to-peer opioids prescriber education campaign" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.103.
- This funding opportunity was created on Feb 23, 2017.
- Applicants must submit their applications by Apr 24, 2017. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $2,500,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs)
What is the name and reference number of this grant opportunity?
This opportunity is titled the "Search and Rescue peer-to-peer opioids prescriber education campaign" and is identified as RFA-FD-17-008.
Which federal agency is offering this opportunity?
The opportunity is offered by the U.S. Department of Health and Human Services (HHS), Food and Drug Administration (FDA), through the Center for Drug Evaluation and Research Office of Communications (CDER/OCOMM).
What type of funding instrument is being used?
The funding instrument is a discretionary cooperative agreement. This matters because it indicates substantial federal involvement in the project during the period of performance, rather than a more hands-off grant structure.
What is the main purpose of the Search and Rescue campaign grant?
The central purpose is to expand and sustain a national prescriber-focused education effort intended to reduce opioid abuse and misuse by improving how opioid prescribers think about, communicate about, and manage opioid prescribing in real-world clinical settings.
Is this a general public awareness campaign about opioids?
No. The opportunity is described as a prescriber education campaign, specifically designed to reach opioid prescribers with messages and tools that fit professional culture and day-to-day clinical practice.
What does "peer-to-peer" mean in the context of this campaign?
"Peer-to-peer" indicates the campaign is oriented toward influencing prescribers using approaches, messaging, and tools that resonate within the prescriber community and clinical workflow, rather than focusing on a broad consumer/public audience.
How does this opportunity relate to the FDA Opioids Action Plan?
The campaign is framed as part of the FDA Opioids Action Plan and the broader FDA effort to take concrete steps to reduce opioid-related harms affecting families and communities across the United States.
Is this opportunity intended to create a brand-new campaign from scratch?
No. The description emphasizes that this opportunity is about continuing and scaling a campaign that already exists and was developed with substantial FDA involvement, protecting and maximizing a major federal investment in a tested national campaign.
Who originally developed and implemented the Search and Rescue campaign?
The campaign was originally developed and implemented jointly by FDA/CDER/OCOMM and the Partnership for Drug-Free Kids (PDFK) under a five-year cooperative agreement tied to PDFK's broader national initiative, The Medicine Abuse Project.
How involved was FDA in the initial development and rollout of the campaign?
The description states FDA was directly involved in all aspects of development, refinement, and implementation, not simply providing background funding.
Was the campaign research-informed and tested before national launch?
Yes. The campaign was informed by a full year of research with opioid prescribers and went through piloting, evaluation, and iterative refinement before its national launch in fall 2016.
What is the public health goal of this campaign?
The stated public health goal is to reduce opioid abuse and misuse by strengthening prescriber awareness, decision-making, and communication, and by keeping the campaign's critical messages widely circulated.
Why does the FDA emphasize continuing this outreach?
The opportunity description links continued outreach to FDA strategy and to the broader cross-government priority of addressing the opioid epidemic, referencing direction and attention from senior leadership (including the FDA Commissioner, the HHS Secretary, the U.S. Surgeon General, and other federal, state, and local partners, up to and including the President).
How many awards were anticipated under this opportunity?
The opportunity anticipated a single award.
What was the award ceiling for this opportunity?
The award ceiling was $2,500,000.
When was the opportunity posted, and what was the closing date?
The opportunity was posted on February 23, 2017, with an original closing date of April 24, 2017.
What CFDA number is associated with this opportunity?
The opportunity is listed under CFDA 93.103.
How is this opportunity categorized by activity area?
It is categorized under an activity area labeled "Agriculture, Consumer Protection, Food and Nutrition," reflecting FDA program classifications noted in the opportunity description.
Who is eligible to apply based on the information provided?
Eligibility is listed as "Others," with additional clarification referenced in an extra eligibility field. The description suggests eligibility may be targeted or restricted beyond standard categories, particularly because the campaign is closely tied to prior cooperative agreement work and the need for continuity.
Why does the cooperative agreement structure matter for applicants or awardees?
Because a cooperative agreement signals substantial federal involvement, the awardee should expect FDA to be actively engaged during the project in a way that aligns with the agency's hands-on role described for development and execution of the campaign.
What is the overall intent of the funding, in plain terms?
The funding is intended to preserve momentum, extend reach, and keep the prescriber-facing public health messages active and widely disseminated, building on time, effort, and resources already invested in designing, testing, and rolling out Search and Rescue.
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